GreenTrue It is a reality born from the idea of ​​the founder Fabrizio Zanetti to create a truly green line capable of cleaning and being functional like the most well-known ones on the market.

Selling detergents has been part of Fabrizio's family for 3 generations and becomes the focus of everything when he realizes how traditional detergents are harmful to the skin and more.

Hence the choice to find a delicate alternative, respectful of human skin and even of the little ones and respectful of nature.

The name of the brand reflects this philosophy, that is, the choice of natural detergents that truly clean.

GreenTrue through this it promotes a healthy and pollution-free lifestyle, respecting the environment.

Each detergent comes with its own manual that helps you use natural detergents correctly right from the start.

The brand offers a wide selection of laundry detergents, laundry perfumes, household cleaning products, bathroom cleaning products, kitchen cleaning products, home fragrances, refills, raw materials for making DIY detergents and various savings kits.