Foundation

Foundation is a cosmetic that gives the skin a bright and even color. To improve the health and appearance of your skin, we have selected only foundations without silicones and without parabens, so as not to clog the pores.

If you have dry skin, choose fluid and creamy foundations, while if your skin is oily, prefer oil-free liquid foundations.
If you are looking for more coverage, you can choose a compact or stick foundation, you can also use the stick foundation for a quick and precise contouring! For a natural effect and buildable coverage, choose mineral foundations, suitable for skin that tends to shine easily and for sensitive and delicate skin.

Foundation is the base of makeup, essential for a complete makeup. It evens out the skin and covers any imperfections. But how does it do it?

Conventional foundations give this illusion because they are full of harmful synthetic substances that cover the skin, blocking the pores and preventing it from breathing. Once the foundation is removed, we find ourselves with asphyxiated, dull and dehydrated skin. Imperfections increase and skin aging is also accelerated.

What are the main ingredients to avoid in foundation?

Paraffinum Liquidum, Petrolatum, Microcrystalline Wax, Mineral Oil: They form a waterproof film on the skin. In the short term, the skin will be wonderful, but in the long run, the skin becomes asphyxiated and skin imperfections multiply: acne, blackheads, dehydration and even wrinkles.

Real organic foundations contain only precious organic and natural ingredients!

By choosing them, your facial skin will finally breathe and you will say goodbye to clogged pores, blackheads and acne from asphyxiated skin! Organic foundations also contain substances that nourish the skin and make it healthy and bright, making up will also become a moment of skin care !

We find among the ingredients Olive Oil, Aloe Vera, Corn Starch and Argan Oil and Jojoba Oil and also Silica which guarantees high performance of the cosmetic. It is silica, a very fine mineral powder.

Three Ways to Apply Foundation

The first: with a useful accessory for applying foundation, the brush.

The brush is definitely the most used method for applying foundation to the face and it is also the one with which you will waste the least product.

Although there are many different types of foundation brushes available, there are two main types that are best for this purpose: the classic cat's tongue brush and the flat kabuki brush.

The process is simple:

• Apply a little foundation to your wrist or face.
• Using circular movements, spread it over your entire face and neck.
• Remember to pay close attention to the color separation and blend it precisely at the ends.
• Remove excess product residue, typically accumulating between the eyebrows and nose.

Apply foundation with sponge and blender

The second accessory or, better said, the two options that are in second place are the sponge and the blender.

These two accessories are both very valid. In recent years, in fact, the blender has won over many women both in the application of foundation and concealer. The sponge, on the other hand, is very successful because it manages to reproduce an astonishing natural effect! Furthermore, the sponge can be used both dry and wet depending on the result you want to obtain. There is no doubt, however, that the best way to use it is to slightly dampen it and squeeze it well before applying the foundation. In this way, in fact, you can obtain a luminous and natural result, even if slightly less covering.

Again, the process for applying foundation is very simple:

• Apply small amounts of product to multiple areas of the face.
• Tap lightly with the sponge until you get a uniform result.

Apply foundation using your hands

Would you have ever said it? Yet, there are some foundations that are perfectly usable with the help of just your hands.

Specifically, this method is applicable to liquid or mousse foundations.

The procedure is simple, at least as simple as the previous ones:

• Warm the foundation slightly between your hands.
• Apply by dabbing it on your face and neck.
• Be careful not to leave streaks of paint.

You should know, however, that this method is the one that most easily lends itself to the risk of wasting a lot of product, which will remain in your hands without the possibility of being used.

Useful tips for an optimal result

After the 3 different ways to apply foundation, here is a little gift for you: 3 useful tips to get a perfect base:

• Choose your foundation shade carefully: the effect should be natural so, when you test your new foundation, try it on your cheekbones and neck instead of your hands and wrists!
• Use a good face primer: foundation should always work together with primer, chosen according to your skin. For example, if you have shiny or oily skin, use powder!
• Wash brushes and blenders carefully.