Setarè was born in Florence after the achievement of the degree in Pharmacy of Ali, of Persian origin, and Cristina.
The two begin a professional and family path together: Cristina chooses the pharmacy while Ali decides to dedicate himself to the drug industry through a path full of responsibility.
Several years later, now married and with three children, they decide to combining Tuscan craftsmanship and ancient knowledge of Persian texts to create a beauty line with a strong international personality and an ECO-organic character.
Setarè in Persian means Star, and it is also a name that came given to those women who in ancient times distinguished themselves in society for their strength, courage and for the contribution offered in the cultural, political and Human Sphere.
The products are made using only raw materials from biodynamic, organic and wild crops without the use of Petrolates, parabens, formaldehyde, silicones, aluminum salts, artificial dyes and animal components.
The company offers the best, creating small batches that guarantee the freshness of the raw materials and using the essential paper and cardboard in their packaging in full respect of the environment.
The brand does not focus on animals and guarantees to be nickel free with presence <0.0001% of Nickel and heavy metals.
Setarè offers products for the care of body, face and hair.
Among the latest novelties is the Purify line designed for unclean and acne-prone skin.
Seduction Hair Elixir ( Blossom or Woody) & Bioscar Instant Perfection Primer (mattifying or illuminating) are the latest news presented by the company at Sana 2018 that revolutionize organic cosmetics offering two innovative products.